For the first time since the pandemic, we are writing it in a more normal voice. It feels like we're in a more normal market, in a more normal environment, much more stable. And I'd say that that was just a huge sentiment shift. - Julie Whelan
The past four years has been all about downsizing, all about contracting, all about letting go of space that you didn't need in the face of the structural change of hybrid work. And now we are at a point where I think a lot of that has been done. There's a lot more understanding of what office utilization is today and is going to be. - Julie Whelan
that was a marked shift in sentiment this year that by the way we see coming through in the numbers. Q2 was the first quarter in quite a while that we saw positive net absorption in the national office market - Julie Whelan
Huge sentiment shift
Julie and I catch up ever up every fall to get an update on their 'US Office Occupier Sentiment Survey'. 2024 was the first year since Covid when things felt more 'normal' (what ever normal is in 2024).
Julie and the CBRE research team have her finger on the pulse of the market, not only this report, but many more. If's you looking for a data based view on what's going on, listen in. And then check the show notes for a long list of resources.
The Report
CBRE 2024 America’s Office Occupier Sentiment Survey: Driving Strategic Change
https://www.cbre.com/insights/reports/2024-americas-office-occupier-sentiment-survey
Full Length Conversation
Julie Whelan v3: Sentiment Shift, Location, Vibrancy | Work 20XX podcast with Jeff Frick
YouTube -
Spotify -
- Transcript and Show Notes - https://www.work20xx.com/episode/julie-whelan-v3-sentiment-shift-location-vibrancy-work-20xx-ep31 - or wherever you podcast
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