Around 2009, Adam Neumann formed WeWork,
I don't think at all actually coincidental that, as-a-service real estate would be an idea that would form roughly around the same time as all these other as-a-service businesses that's kind of really off the back, like drafting off of that movement.
With all the stuff that we could shit on him for, the thing that he did really well is he created a consumer-facing brand within the world of commercial real estate.\
They exposed that office buildings in the way that they're conventionally offered have more risk than may meet the eye because what a company is now going to increasingly seek is lease flexibility and what the end users of that building are going to want more than anything is a whole suite of hospitality and technology services that are à la carte and available on demand.
The sentiments around how office space would be used would really change forever.
Dave Cairns: Arbitrage, Asset Class, Asynchronous, As-A-Service | Work 20XX - https://www.work20xx.com/episode/dave-cairns-arbitrage-asset-class-asynchronous-as-a-service-work-20xx-11 - YouTube -
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