It was a national emergency. I mean, we kind of needed to figure this stuff out on the fly.
You are basically paying people about $2 to fill out this online survey. And we survey around 10,000 folks a month. Some people don't take the thing seriously. So we actually drop about 20% of people that are called speeders. We also have attention check questions. So we ask people what is 3 + 4? You're okay if you answer six, seven, or eight. We don't want to penalize people for bad math. But, you know, if you get it too wrong, you’re kicked out.
We asked them, How many large cities have you lived in in your life? Answer 33 if you’re paying attention. We also ask them what color is grass? If you're paying attention, please click purple. So down to now only about 60%.
And then the final step is we ask people their age, their gender, their education, their income, and their industry, and re-weight that according to the current population survey, so you get a nationally representative data point. - Nick Bloom
Nick Bloom: Profitability, Performance, Retention | Work 20XX podcast with Jeff Frick
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