Sting said it's like fishing. You got to go down to the river and put your hook in the water every day - Jeff Frick

We were talking about using music as a way of trying to understand the way forward, the new ways that we're working, new models, new ideas about content creation. What are the ways we can lean in, particularly music creation in terms of understanding where we are and what's ahead - Sophie Wade

Music was one of the first things to get digitized, to move from the physical space in the form of an LP or a CD. Suddenly the lock that was the record companies was broken - changing the business model - Jeff Frick

In terms of trying to equate where music creativity comes from with business creativity and innovation ... How do you create the conditions for people to discover things? Sting said it's like fishing. You got to go down to the river and put your hook in the water every day - Jeff Frick

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Create the conditions for risk-taking
Continuous incremental positive changes compound quickly
Keep plugging away, reps matter. No magic, work.
And every now and then, you'll get a hit.
So fun to host the curious Sophie Wade on Work 20XX
Full-Length Interview
Sophie Wade: Transforming, Skills, Change, Truth | Work 20XX podcast with Jeff Frick
- YouTube -

- Spotify -

- Extensive show notes and Transcript - https://www.work20xx.com/episode/sophie-wade-transforming-skills-change-truth-work-20xx-ep22 - or wherever you podcast

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