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We've done a lousy job of cascading goals from the leadership down - Kate Lister

So that one person at the end of the chain, they know how they contribute to the organization

There’s a story about John Kennedy walking into an office, and saying to the custodian, 'So tell me about what you do here' and he says, 'I'm helping put a man on the moon!' - That's what it's all about - Kate Lister

We've done a lousy job of cascading goals from the leadership down, so that one person at the end of the chain, they know how they contribute to the organization - Kate Lister

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Get excited about the mission, and your part in making it happen. Hadn't heard the JFK & the custodian story before, simple way to demonstrate the importance of communication with it comes to engagement and presumably, retention.

Small sample of fifty minutes of wisdom from someone with her finger on the pulse of research data.

Kate Lister: Research, People, Trust | Work 20XX with Jeff Frick - https://lnkd.in/gY5WUyrw - YouTube - https://lnkd.in/gH5SerZF or wherever you podcast

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